We are
Apex America
We are a leading BPO and Customer Experience company in Latin America, founded in 2003 by Argentinian entrepreneurs.
Our 20 years of experience and more than 12,000 professionals in seven countries, have helped us forge solid relationships with more than 60 global companies, becoming their strategic partners. We have created a technological pole of excellence to unleash the human and professional potential of our teams, putting people at the center of everything we do.
Currently, we offer innovative solutions in customer experience management, designing, implementing and managing end-to-end solutions to provide the best experiences in different customer service channels.
We focus on understanding customer needs and ensuring that every interaction counts, increasing brand loyalty and revenue for the companies that rely on us.
Our
DNA
We are a diverse and committed team based on closeness, our distinctive feature, which guides our relationships and practices. It also allows us to listen and respond to needs in an agile and flexible manner.
Mission
Our mission is assembling a team of people who want to leave their mark on the world. We are inspired by this vision to work in generating a positive impact in the communities where we are present through our programs and initiatives that focus on diversity, equity and inclusion, social volunteering with local impact, employability and professional development of people.
Vision
Our mission is to become a global Customer Experience organization specialized in Digital CX that guarantees room to develop both human and professional potential to its highest capacity.
We seek to be the partner of choice for each and every one of our clients in all the services we provide.
Our
Values
At Apex, our values are the foundation of our culture and guide our every action.
Respect is a central pillar of our company. We understand that it is a two-way street, where each of us has the right to be respected and, in turn, the obligation to treat everyone at Apex with respect. We foster an environment where consideration and respectful treatment are essential in all our interactions, both internal and external.
Commitment is a fundamental premise of our organizational ethics. It is everyone’s responsibility to apply and develop a culture of compliance, accountability and exceeding expectations. We strive to apply individual and collective commitment in everything we do, from customer service to internal operations.
We constantly seek to be the best in what we do, not from an abstract perspective, but from the perspective of our clients. Understanding and agreeing on clients’ expectations and needs is the key to transforming them into our objectives. This approach drives us to achieve exceptional results and to maintain close and valuable relationships with our clients. Being number one is a work methodology that we apply in all our activities to guarantee your satisfaction and success.
Our leadership team
We are proud to have a highly skilled and committed management team. Our leaders are the backbone of our organization.
Their experience and strategic vision guide the organization’s constant growth.
Humberto Sahade
Co-Founder and Board Member
Marcelo Cid
Co-Founder and Board Member
Denise Henry
Board Member
Patricio Rios Carranza
Board Member
Alexander Boot
CEO
David Benadof
VP Holding Latam
Leandro Phillips
Chief People Officer
Florencia Oria
Chief Financial Officer
Carolina Marconetto
Chief Technology Officer
Mariana Fernández
Argentina General Manager
Cristián Sepúlveda
Brazil General Manager
Juan Manuel Alonso
Chile & Perú General Manager
Sandra Orelo
Paraguay General Manager
Working towards
a better world
Leaving the world a better place than we found it is not just a statement.
We believe in social responsibility and sustainability and have numerous programs and actions that demonstrate our commitment.
Every one of our employees joins this mission, actively participating in diversity, equity and inclusion programs, social volunteering with local impact, and striving to contribute to the well-being and development of the communities in which we operate.
At Apex, we are not only focused on providing high quality services, but also on creating a positive impact on the world through our work and actions.
Our
history
Since its inception, Apex America has fostered transformation and growth, both for our talented team and for the communities we serve. Our values guided our journey since day one. This allows us to understand our past and, with a consistent ethical vision, to envision a future full of promise and opportunity.
Founding of Apex America in Cordoba, Argentina, with two service centers focused on offshore customer service outsourcing
Opening of the third operating center in Rosario, Santa Fe, Argentina
Sykes Enterprises Inc. acquires Apex America, which leads the company to work mainly for the United States, Spain and the Argentinean market.
Apex America returns to its founders, reaffirming its original values and vision
Consolidation of the regional expansion strategy in Argentina and the incorporation of the service center in Asuncion, Paraguay
Consolidation of the regional expansion strategy with the inauguration of the operating center in San Pedro Sula, Honduras, to provide services to the American market from Central America. In addition, a third operating site is opened in Resistencia, Argentina.
Continuation of expansion plans in Latin America with the opening of offices in Santiago, Chile, to develop the local market
New market opens in Brazil, strategically connecting the Americas at a global business point, with São Paulo joining the operating centers
Inauguration of two new operational centers in Talca, Chile, and El Salvador, reaffirming the presence in Central America and reaching 89% NPS.
Recognition in Latin America for best practices in innovation and leadership, applying proprietary models and reaching 92% NPS
Launch of Alfred CX, Apex's first chatbot service, which combines an artificial intelligence platform with the personalized attention experience of an advisor to manage the digital customer experience. In addition, our workforce reaches 5,400 employees in 11 sites in Latin America
Apex becomes a strategic partner to more than 30 global clients, developing the Advanced Speech Analytics ASA platform with AI and NPL
Continued growth and expansion with the opening of operations in Colombia. In addition, WAY, the comprehensive Employee Experience and Performance platform for employees is launched.
Significant milestones reached by becoming the first and only BPO in Latin America to sign a partnership and collaboration agreement with Google Cloud to develop services and solutions focused on customer experience
Continued growth and expansion with the opening of operations in Peru, working with regional and digital clients, and reaching more than 60 clients with whom we work to provide the best experiences